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This site states the following, "Hi we are Karen and Ken Carter we have a small cattery in South Lincolnshire and started breeding Norwegian Forest Cats 9 years ago." We noticed that the web site stated " We chose Norwegians because they are a natural breed, they are very sociable and just love being around you! They are also very clever and have a Majestic air about them! A word of warning they are also very addictive, we were warned, and started out with 2 and look at us now! But we wouldnt have it any other way!." The header had norwegian as the highest ranking keyword. It was followed by kittens, cats, and kajulaz which isn't as ranked as highly as norwegian. The next words the site uses is lincolnshire. pedigree cats was also included and could not be understood by search crawlers.